24 APRIL 2018 • FOGHORN A Few Marketing Tools to Keep in Mind MailChimp, SharpSpring, Constant Contact or similar - A platform to create and send out (manually or automatically) email newsletters to your database. Yoast SEO - A plug-in for your website to help you manage and measure your search engine optimization or SEO, such as managing the page title and description that appears on Google searches. It also helps you optimize each page for keyword density, image titles, and more. Google Analytics - A great Google tool that allows you to quickly and easily measure page views for each page on your website. You can compare pages to each other, compare the same page at different dates, check page views as well as unique visitors, see how long people stayed on your site, and check the bounce rate (how many people exited your website from that page). Google Search Console - This is a free Google service automatically offered to help you monitor and maintain your website’s presence in Google search results. THE SCANIA MARINE SOLUTION. Out there, confidence in performance, reliability and operating economy are the only things that count. With this in mind, we created the Scania Marine Solution: An array of flexible products paired with guidance and installation support from Scania. Whatever your specification, we will provide you with the optimal Scania Marine Solution. Power at work, every inch of the way. Complete and Committed. www.scaniausa.com Potomac Riverboat Co. Potomac Taxi I and II Powered by twin Scania DI13 081M engines POWER AT WORK But managing press mentions is probably too much for most small businesses, hence it is best to outsource. There are many PR agencies out there, but it’s best to select one that is specialized in your industry, or in your region/ target demographic. PR agencies will help get you into articles, make introductions with industry experts as well as distribute press releases to relevant publications. n About the Author Dawn Rainbolt, formerly a FOGHORN Member Profile columnist, is currently the marketing executive at Wilderness Ireland, a tour operation that works with National Geographic, REI, and Smithsonian to develop and facilitate tours throughout Ireland. MARKETING MOZ / MOZ Bar - A leader in SEO marketing tools to improve your website ranking, MOZ offers SEO tools that help companies monitor and manage relevant keyword research, link building, and page optimization to give you a better view of your Google search position. The MOZ Bar is a free plug-in you can add to your browser showing you each competitor’s domain and page authority (basically, how well that page or website ranks for the keyword you searched for). PageSpeed Insights - This tool will allow you to check how fast each page is loading, and notify you of any problems. The faster the page, the higher Google is likely to rank your page. Web Resizer - A free tool to optimize your images so that they do not slow your web pages down (i.e., reducing the number of pixels). DojoMojo - A giveaway platform that matches partners with similar target clientele. Hootsuite - A social media management platform that allows you to plan and program your social media posts in advance, scheduling them for the time you wish them to be posted.