NOVEMBER 2017 • FOGHORN 17 FOGHORNFOCUS: CUSTOMER SERVICE Two Waterfront Locations Our Dorchester, NJ Location Offers: • 50 ton Marine Travelift • Coming in 2017 – a new 600 metric ton Marine Travelift! A new 820C Marine Travelift arriving in November 2017! We are authorized dealers for: John Deere, Cummins, Lugger, Onan, Northern Lights, Phasor, & Kohler Our Tuckahoe, NJ Location Offers: • 600 ton marine railway • 300 metric ton Marine Travelift • 200 metric ton Marine Travelift • 75 metric ton Marine Travelift • 12 metric ton Marine Travelift We build & repair all types of commercial vessels! Run a Pleas 2017-18 PVA Directory, V2 www.yankmarine.com YANK MARINE, INC. 7 Mosquito Landing Rd • Tuckahoe NJ 609-628-2928 YANK MARINE SERVICES 487 Main Street • Dorchester, NJ 856-785-0100 bjyank@yankmarine.com more informed about where they are traveling to and, as important, traveling through. The Internet has made even the most casual traveler aware of facts and ideas once left to the pages of arcane travel books. Social media can instantly rocket awareness of an otherwise obscure regional place or event. Trip reviews have become the go-to resource for making a go/no-go travel decision. Today’s Millennials are harvesting travel experiences every bit as much physical possessions. Boomers are on the road as never before. Last year, 35 percent traveled with their grandkids. Travel demographics continue to be elastic and variable. Rather than plan a vacation as an efficient move from point A to B, travelers today have what they need to knowledgably tour the spaces in between. Tourism today is regional. The process of travel between home and destination has become an important part of a vacation. This truth has become the foundation of what was once an unlikely regional alliance. For the past three years, MIFL has encouraged a conversation between the two communities we connect. It started with the question: can the differ- ences between Bayfield and Madeline Island be positioned as desirable facets of the same travel plan? Instead of each destination serving itself up as a competing offer to the town across the channel, what if together they sold themselves as different parts of a single, larger, multifaceted, and hence, more appealing travel buy? At a local library, we convened what some might have characterized as series of “meetings-of-competitors.” We compared notes about changing travel patterns and demographics. We learned that separate advertising campaigns had often been delivered to the same target audiences. We found significant duplication of production and media costs. It wasn’t long before Locals agreed that by working together, the two communities would both benefit from a coordi- nated marketing plan.