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MAY 2016 FOGHORN 13 BUSINESSMATTERS I entered our industry via the food service business. I was running 275 accounts for Sodexho now the largest food service company in the world and before that a 25-unit venture-capital-backed bakery caf that was eventually gobbled up by Panera Bread. But this background is entirely misleading. I a true product of the 1960s knew nothing about the restaurant business. My family grew up savoring TV dinners and our twice-a- year splurge on McDonalds. Our boats have come a long way from the bare steel floors no AC and a hardy booze cruise business model. Spirit Cruises was an industry pioneer with all the elements of the deep sea cruise over two to three hours. Their food tag line was the bountiful buffet. I remember those packed cruises featured galley crew hauling on the buffet an impressively massive 70-pound steamship round roast. We improved on this with the revolution- ary concepts of allowing people to go through the buffet twice and banning interior smoking. The latter policy was hugely controversial as we feared it would kill the lucrative Japanese tour operator business in New York and other cities. When Odyssey started up they ran the concept by Lettuce Entertain You a collection of dozens of fantastic res- taurants in the Chicagoland region. But Lettuce Entertain You was lettuce than impressed they swore there was no way given such a small galley that you could serve 600 people with everyone ordering four courses off the menu. Fortunately the young founders of Odyssey didnt know any better perse- vered and figured it out. We stumbled along the way with chefs who swore they were pros at controlling food costs. No one was back then they simply had to be paired with someone else to do that that vital task. In search of consistency we had to evolve from weekly menus to seasonal and finally to a standard yearly menu. We found our sweet spot by serving up two-star banquet foods at the price of four stars. By the late 1990s Odyssey Cruises had two vessels that would qualify for Restaurants and Institutions Restaurant Evolution By Bob Shaw Industry Consultant 100 Furuno designed Linux software improves stability reduces virus risk Fully compliant IMO systems 19 23.1 LCD or Black Box ECDIS with user supplied wide glass bridge monitors are available Simple Ethernet connection to FAR2xx7 Radars saving thousands over complex interface kits www.FurunoUSA.com www.Facebook.comFuruno ECDISElectronic Chart Display and Information System ECDISElectronic Chart Display and Information System