Ballyhoo Media, a waterway media company, announced a new nationwide partnership with Hornblower Group, operating ferries, water taxis, and private charter vessels across the U.S. The partnership brings Ballyhoo’s decade of experience in waterway advertising and experiential activations to Hornblower’s national fleet.
With the addition of Hornblower, Ballyhoo Media now partners with the largest public and private passenger vessel operators in the U.S.
“Partnering with Hornblower on top of our existing programs benefits the entire maritime industry and solidifies both companies as leaders in the space,” said Tyler Zlatin, CRO of Ballyhoo Media. “Hornblower is key to bolstering the vessels, regions, and opportunities we can offer, and we couldn’t be happier to have them onboard.”
The two companies have a history of working together, partnering for several years of St. Patrick’s Day activations in Chicago with Jameson Irish Whiskey. The campaigns demonstrated Ballyhoo’s ability to drive revenue and execute seamlessly in busy maritime environments.
“We’re excited to partner with Ballyhoo Media once again to bring thoughtfully integrated advertising to Hornblower’s vessels,” said Dan Russell, senior vice president of City Cruises. “Their proven success makes this a win for our teams and our partners.”
“Ballyhoo has dialed in the process of bridging the advertising world and maritime operations, to the point where we’re ready to support operators at any scale, and this partnership with Hornblower proves just that,” said Zack Reed, director of business development at Ballyhoo Media.
The partnership launches immediately with Potomac Water Taxi and will expand across Hornblower’s national fleet in phases.