b'Rising healthcare costs and inflation are forcing employersoverwhelming. Consider offering glossaries, short videos, FOGHORN FOCUS to reevaluate which benefits truly impact employee healthand real-life examples to demystify complex terms.and well-being. But without clear, consistent communica-tion, even the most strategic offerings can fall flat. LEVERAGING ENROLLMENT VENDORSFOR SUPPORTYEAR-ROUND COMMUNICATION One of the most effective ways to support employees A Strategic Imperative during open enrollment is by partnering with an en-Open enrollment is no longer a one-time eventits therollment vendor that offers call center support. These beginning of a year-long conversation. To truly engage em- vendorscanguideemployeesthroughplanchoices, ployees, communication must be proactive, personalized,answer questions, and reduce the burden on internal and continuous. HR teams. Communicate Early and Often Even better? Many vendors provide this serviceand full Startbenefitscommunicationearlyintheyeartokeepbenefitstechnologyadministrationatnocostwhen offerings top of mind. Use a variety of delivery methods voluntarybenefits(suchasaccident,criticalillness,or emails,textmessages,pushnotifications,webcaststohospital indemnity insurance) are included. This creates a meet employees where they are. win-win: employees receive expert guidance, and employ-ersgainaccesstorobusttechnologyplatformswithout Define Clear Communication Goals additional expense.Whether promoting a new employee assistance program (EAP), encouraging preventive care, or rolling out a paren- MEETING EMPLOYEES WHERE THEY AREtal leave policy, each initiative deserves targeted messaging.Todaysworkforceismulti-generationalanddiversein Align your communication goals with organizational pri- communicationpreferences.Aone-size-fits-allapproach orities and employee needs. no longer works. Simplify the Message Diversify Communication ChannelsInsurance jargondeductibles, copays, networkscan beInstead of relying solely on email, consider mailing post-Share information with employees often and through a variety of channels from emails to flyers posted in common areas. ARTWORK: ASSUREDPARTNERSFOGHORN 18'