b'Because you cant do a good deal with a bad Build your foundation withWhen faced with so many challenges,person, or a bad deal with a good person.transparency. After the last two yearsremember Colin Powells mantra: It didnt matter what was in the operatingwe have made emotional bank accountenthusiasm is a force multiplier. agreementorcontract;itmatteredwhatwithdrawals and need to replenish trust.Always give your crew hope and a wasthetwopartieshearts.AndwhatwasBe authentic with your transparency.plan of action, and create infectious intheirheartsmanifestedindailyactionsenthusiasm, even when you arent feeling andresults,thusformingtheircorporateSuccess breedsit (General Powell also said leaders were cultures. Stephen M.R. Covey underscoredresponsible for their own morale).this thought with his wonderful book entitledsuccess and winning Business at the Speed of Trust. What is in Have fun. Success breeds success andyour heart as a leader? is contagious.winning is contagious. Venture Capitalist Ben Horowitz states if you Listen, listen, listen to what your crewWe spoke about how difficult culture changedont methodically set your culture, then two- is really saying. Create feedback loops tois. This is true, but it also isnt enduring until thirds of it will end up being accidental and theact on information and concerns with athe second generation of leadership embrac-rest will be a mistake. Yikes, how true. Butfast cycle time. esandactivelyleadsit.Iwasfortunateto how often are we deliberating setting culture?see an organization have a third generation Dont let that happen to your organization. Is your culture too authoritarianofleadershipembracethearticulatedcul- vs. participative? Make the missionture.Now,aftertwenty-fiveyears,canthe HOW CAN YOU BE DELIBERATE authentic and inspirational (changefourth do so? IN CREATING YOUR CULTURE?the world vs. being the best), with high reliance on employee judgmentCanyoudefineandmodelyourcultureDont believe this is going to happeninstead of formal controls. sothatyourteamwillcontinuewithoutwith an inspirational speech or someyou?Thatsahugechallenge,butthe type of culture committee. Culture Create a defined service system withtruechallenge.Yourcustomers,crew,andchange comes after deep examinationmission statement, values, and keyshareholders will thank you. Imagine your of strategic goals, trade-offs, and how tobehaviors. Make it simple for all tofuture satisfaction of having built such an lead and manage.recall, identify with, and execute. enduring organization. Engine power solutionspower up your excursion experienceCreating an edge for your excursion business relies on producing a more positive customer experience. With Scania engines powering your vessels, youre full speed ahead of the competition. Scania designs, engineers and builds marine engines famous for their power and reliability. Engine noise has been minimized to allow your customers to fully appreciate the sounds of nature, while alsoeasily hearing tour information and safety instructions from your crew.Scania marine engines produce high torque at low revolutions, resulting in exceptional maneuverability in tight harbors. Plus, Scanias record of proven performance, dependability, and superior support and service will keep your operation on schedule, today and tomorrow. Empower your operationwww.scaniausa.com25 JANUARY/FEBRUARY 2022'