b'SALES AND MARKETINGPerhapsmorethananyothertimeinyour organizationshistory,salesandmarketing eff orts need to take center stage in 2021 in order to attract business to your operation. To help operators, a host of sessions focused on this all-important business component. The world has changed in the past year and you need to understand that social media hasKailee Wallis and Emily McLaughlin of Thompson and Company introduced the new become the go-to-place for nearly all generationsPVA digital marketing company, Ahoy, New Adventures and explained how it will work. ofconsumerspeopletocommunicate,shop, and plan future travel and adventures. WhichREGULATORY/LEGISLATIVE/ Simonsen of Kidde Fire Systems shared facts social media trends are your customers usingLEGAL and the path forward. now?Liz Diedrich and Mike Fogg of DiedrichVessel operators rely on guidance on current RPM off ered tips and trends that will aid youlegislative,regulatory,andlegalissues.TheToviewthissession,Findingsand as you reopen.PVA Virtual Convention at MariTrends 2021Recommendations from the Investigation featuredseveralsessionstoensurethatPVAof the M/V Conception Fire, click here .Toviewthissession,2021SocialMediamembers are up to speed on the latest issues Trends and Changes You Need to Know,facing them this year. PVA General Counsel Steve Bers explained click here. theinsandoutsofthelegalityofrequiring Leading experts gathered virtually to revealCOVID-19 vaccinations for your workforce.Jenna Deegan-Brown of Grand Lady Cruisesthe fi ndings and off er recommendations of the andJenniferShiversfromCapeMay-LewesM/VConceptionfi investigation.NTSBsToviewthissession,Mandatoryre Ferry led a discussion on creative ways vesselMorganTurrell,CoastGuardCaptainMattVaccinations:AWorkplaceMustor operators are attracting customers. From triviaEdward,andScottSullivanandJon-ArneWorkplace Mistake?, click here.cruisestooutdoormovienights,thinking outside the box has kept operators afl oat. To view this session, Roundtable:Creative WaysVesselOperatorsAreAttracting Customers, click here. The word is out: PVA is getting ready to launch a national digital marketing campaignPVAs Ed Welch explained the aimedatbringingtravelerstoPVAmemberlegislative issues facing the operations.ProgramdevelopersEmilypassenger vessel industry and McLaughlin and Kailee Wallis from ThompsonPVAs plans to advocate on andCompanyexplainedwhattheprogramPVA members behalf.will do and how PVA member involvement is essential. Toviewthissession,PVAsNewDigitalRELAX. THIS JOURNEYS MarketingProgramandtheFuturefor TravelandDestinationMarketing,click here. POWERED BY CATERPILLAR. Pivot has become a buzzword during these trying times and changing up your corporateWhen your cargo can talk, the stakes are high. When marketingandsocialcontentstrategiescanyou choose Caterpillar, you dont have to worry about meeting your passengers high expectations for be the diff erence between success and failure. reliable, safe, clean operation. Our engines set the Amanda Bombard shared some strategies thatstandard, so everyone can sit back and enjoy the ride.has worked for her island ferry. Learn more about our Ferry To view this session, Marketing and Socialand Cruise solutionsMedia: Pivoting Content Strategy During COVID, click here.For more information, visit www.cat.com/marine 2020 Caterpillar. All Rights Reserved. CAT, CATERPILLAR, LETS DO THE WORK, their respective logos, Caterpillar Yellow, the Power Edge and Cat Modern Hex trade dress as well as corporate and product identity used herein, are trademarks of Caterpillar and may not be used without permission.MARCH 2021 21 FOGHORN FOCUS: CONVENTION REVIEW'