b'FOGHORNFOCUS: TECHNOLOGYpeople in our industry, he said.I use FOGHORN reached out to PVA Associate members who offer ticketing/ the App almost more than the desktop reservation systems about the capabilities offered. The followingversion. companies responded. When it comes to payment options, CARUS such as PayPal, credit cards, deferred Company Representatives: John Bertell, Director ofpayment, cash, etc., the Charleston Sales; Anders Rundberg, CEO; www.carus.com team has carefully considered them The Carus Reservation system CarRes providesall, including the cost of fees to decide passenger and shipping operators with advanced and innovative reserva- which payment methods work best for tion and departure control solutions, for enhanced booking and check-intheir operations reservation system. processes. Our proven and reliable solution is an off-the-shelf applicationScriber said, The options are all designed to support call centre and web sales, as well as port operations.needed, however, the processing cost is Unlike other systems CarRes is passenger centric, rather than beinga major factor. Yochum found PayPal based on a journey or event. This means that a single booking can containto be the most expensive for them to multiple journeys combined with any number of ancillary services suchuse and encourages their customers to as hotel stays, theatre tickets or other third-party events, providing yourpay instead with a credit card. Credit customers with freedom to do their own thing within their booking. card processing fees are standardized Support for virtual inventory and dynamic pricing, coupled within our system.Its 1.99% plus $.30 intuitive sales displays to promote the complementary disciplines of up-selltransaction fee per booking.The trans-and diversion, help operators build yield and load factors. action fee is the same regardless of the With Carus Travel App, the essential travel information application, theamount of the sale, Yochum reported. ticket and your travel updates become a part of the passengers phone. AndBoth Yochum and Scribner agree you brand it to become your own App, Carus provides it as a white-labelthat an inventory system is crucial for a standard App for your use. ticketing system. Real-time assessment Carus ecommerce solutions use responsive design, which means that allis key, especially in limited capacity your content and booking functionality neatly adapts to any screen on yoursituations (such as COVID-19 when desktop, laptop, smartphone and tablet. all vessels are running with reduced passenger counts) and when there are CENTAMAN multiple methods people can use to Company Representative:book a boat trip. Mike Korbel; www.centaman.com Customer support and a user-With almost 30 years experience in the attractions industry, were experts infriendly interface ranked high with building successful solutions for ferries, zoos, aquariums, amusement andboth Yochum and Scribner, as does a water parks, museums, galleries, and cultural sites. Centaman software issystem that makes offering refunds highly confi gurable and fl exible to meet ever-changing business needs.a breeze. Integration with email and Ticketing: We offer a fast, fl exible, and complete ticketing solution fortext messaging to confirm sales with mobile, online, and onsite sales. Open more sales channels with our agentcustomers is imperative to Scribner and portal. Our comprehensive API can be interfaced with your other businessYochum appreciates having a database partners. of customers at his fi ngertips to com-municate for marketing purposes asGeneral admission Timed ticketsSpecial eventswell as other issues, such as sharingAdd-on attractions Memberships ever-changing COVID-19 announce-Scan: Make guest validation a great experience with our automatedments. access control and mobile scanning solutions, which work with thirdComplex Online Booking Software party tickets. Providing guests with a welcoming yet secure atmosphereRequirementsis important for building customer relationships and sustainable revenue. Detailed sales reports are key to Sell: Automate and control every aspect of a customers reservationmanaging Scribners business and he with ease. Sell more by focusing on the customer experience. Enjoy a high- prefers a reservation system that works speed touchscreen for ticketing, retail, food service and more, with in-builtwith popular accounting software auditing, comprehensive loss prevention and reporting tools. packages, such as QuickBooks. Engage: Understand your customers better and access our best in classFor Yochum, having the ability to reporting, instantly, anywhere. Gain extensive insights into business per- customize reports is as important as the formance, with a comprehensive birds eye view when your attraction iscapability of creating new ones. running Centaman. If you use vouchers and promo codes, Yochum advises seeking 8SEPTEMBER 2020FOGHORN'