PASSENGER VESSEL ASSOCIATION tel: 1 (800) 807-8360 • fax: (703) 518-5151 • JANUARY/FEBRUARY 2019 • FOGHORN 3 About the Cover The San Francisco Bay Area Water Emergency Transportation Authority’s (WETA) Board of Directors officially opened a new maintenance and operations facility in Alameda in December. Story, page 46. Photo: WETA. Volume 18, Number 01 JANUARY/FEBRUARY 2019 FOGHORN (USPS Number 023-702) is published monthly except combined January/February by Philips Publishing LLC, 4257 24th Avenue W, Seattle WA 98199. Periodicals postage paid at Seattle, WA and at additional mailing offices. POSTMASTER: Send address changes to FOGHORN, c/o Passenger Vessel Association, 103 Oronoco Street, Suite 200, Alexandria, VA 22314. Copyright 2019 by the Passenger Vessel Association. All rights reserved. No part of this publication may be reproduced without the written consent of the Passenger Vessel Association. PRINTED WITH SOY INK FOGHORN is a monthly publication of the Passenger Vessel Association. Copyright 2018. All rights reserved. PRESIDENT Gus Gaspardo, Padelford Packet Boat Co., Saint Paul, MN VICE PRESIDENT Bob Lawler, Boston Duck Tours, Boston, MA SECRETARY/TREASURER Colleen Stephens, Stan Stephens Glacier and Wildlife Cruises, Valdez, AK BOARD MEMBERS Bob Bijur, Island Queen Cruises, Miami, FL Chip Collopy, Shoreline Marine Company, Chicago, IL Richard Davison, Paradise Cruise Ltd., Honolulu, HI Jim DeSimone, Staten Island Ferry, Staten Island, NY Steve Jones, Gateway Clipper Fleet, Pittsburgh, PA Alison Nolan, Boston Harbor Cruises, Boston, MA Hoyt Purinton, Washington Island Ferry Line, Washington, Island, WI Bob Scribner, Charleston Harbor Tours/ Schooner Pride, Charleston, SC Jim Swindler, Golden Gate Bridge, Highway and Transportation District, San Francisco, CA ASSOCIATE MEMBER REPRESENTATIVE Rob McMahon, Pinnacle Marine Corporation, Stoddard, WI PAST PRESIDENTS Jeff Whitaker, Hudson River Cruises, Inc., Kingston, NY Margo Marks, Charlevoix, MI Dave Anderson, Fire Island Ferries, Bay Shore, NY EXECUTIVE DIRECTOR John R. Groundwater LEGISLATIVE DIRECTOR Edmund Welch REGULATORY AFFAIRS CONSULTANT Peter Lauridsen DIRECTOR OF FINANCE Leslie Kagarise DIRECTOR, PUBLIC AFFAIRS AND DEVELOPMENT Jennifer Wilk DIRECTOR OF REGULATORY AFFAIRS AND RISK MANAGEMENT Eric Christensen MANAGER, SPECIAL PROJECTS Zackery Reed GENERAL COUNSEL Steven Bers, Whiteford, Taylor and Preston EDITORIAL OFFICES Managing Editor: Karen Rainbolt 2771 Houston Dr., Los Osos, CA 93402 TEL: (571) 388-7752 CONTRIBUTING EDITOR: Richard Purinton: Washington Island Ferry Line, Washington Island, WI ADVERTISING AND BUSINESS OFFICES Publisher: Peter Philips, ADVERTISING SALES: Bill Forslund: 4257 24th Avenue W, Seattle, WA 98199 TEL: (206) 284-8285 FAX: (206) 284-0391 FOGHORN Focus: Sales & Marketing 10 Questions to Ask When Creating Your 2019 Social Media Strategy If you have questions about your corporate social media strategy, don’t despair. Meghan Speer has answers. 12 Are OTAs Good for Your Business? The use of online travel agents, such as Expedia, is on the rise. Are they good for your business? John Dandeneau delves into how to utilize OTAs to benefit your operation. 18 PVA’s Social Media Campaign: Designed to Promote Our Industry and Our Members PVA is updating its social media presence on several platforms to promote the passenger industry and PVA members. Zackery Reed explains. 20 Step Aside Millennials, Gen Z Is Here A younger generation is just now flexing its collective purchasing influence. Do you know what Gen Z wants? Liz Diedrich and Karen Rainbolt offer tips. 24 Marketing 2019: Three Trends to Watch What three marketing trends should you pay attention to as a tour operator in the hospitality industry? Here are three areas that may interest vessel operators. Columns 4 President’s Letter 5 Executive Director’s Letter 31 Legislative Report 34 Business Matters 30 Regulatory Report 37 Safety Matters 41 How PVA Benefits You 43 Newswire 46 Member News 47 New Members 50 Advertisers’ Index