22 JANUARY/FEBRUARY 2019 • FOGHORN FOGHORNFOCUS: SALES & MARKETING • Use Twitch or You Tube to feature videos (use display ads with Youtube) because nine-out-of-ten respondents in a recent study watch YouTube daily, 70% prefer streaming over broadcast or cable TV, and more than a quarter post their own original video content on social sites weekly; • Tell your story in a relatable way – and make sure your brand has a clean and clear online presence; • Make it easy, paperless receipts, digital communication process – think chatbots, or Messenger when they are on your Facebook page; • Think about your reviews – on Travelocity, Google, Facebook, Yelp, etc.; • Use Retargeting; and • Use emoji’s - you could implement an emoji rating that people could use to rate their experience on your vessel. The bottom line is this generation of customers is set to overtake Millennials’ population soon. InAugust, anaylizing statistics posted by the United Nations, Bloomberg reported that, “Gen Z will comprise 32 percent of the global popula- tion of 7.7 billion in 2019, nudging ahead of millennials, who will account for a 31.5 percent share.” With that in mind, investing in a successful strategy to engage Generation Z could reap long-lasting benefits for your business. n Learn More! https://www.forbes.com/sites/jefffromm/2018/06/14/why-storyliving-brands-win-with-gen-z/#1c3d7cfc7d72 https://www.bloomberg.com/news/articles/2018-08-20/gen-z-to-outnumber-millennials-within-a-year-demographic-trends https://www.forbes.com/sites/jefffromm/2018/01/10/what-you-need-to-know-about-the-financial-impact-of-gen-z- influence/#3f6a4e4e56fc Photo courtesy of Hy-Line Cruises • Real-time Onboard & Remote Monitoring •TotalVessel Maintenance Automation • Simplify Record Keeping & Invoicing •Track, Report & Archive Compliance Data • Real-time Onboard & Remote Monitoring Expand Your Fleet Management Capabilities Visit us at Booth # 31 • Real-time Onboard & Remote Monitoring •TotalVessel Maintenance Automation • Simplify Record Keeping & Invoicing •Track, Report & Archive Compliance Data • Real-time Onboard & Remote Monitoring Expand Your Fleet Management Capabilities gplink.com | +1.252.504.5113