18 JANUARY/FEBRUARY 2019 • FOGHORN FOGHORNFOCUS: SALES & MARKETING T he Passenger Vessel Association’s social media revi- talization and expansion is one of the many steps we are taking to increase member benefits. Our increas- ing presence online gives membership updates in real time, creates a focused community on PVA topics and issues, and creates brand awareness for PVA. The platforms that PVA occupies on Facebook, LinkedIn, and Instagram allow members to connect, and prospective members to get a glimpse of what we do. This marketing tool that we have created provides companies thinking of joining PVA insight on who we represent and all of the events and issues that PVA is involved throughout the year. The community that we are building on our social media pages brings members together, regardless of how many miles apart they may be. The PVAplatforms allow members to post content, share pictures and videos of their operations and products, and support one another’s businesses and operations. Unlike traditional media, which provide only one-way communication, social media platforms offer a two-way street of interaction and content sharing. We at PVA encourage our Vessel Members to share pictures and videos of their operation, send us articles, and create an environment on our social media pages where we can all, vessel and associate members alike, promote and share the fas- cinating things that are happening in our growing industry. Social Media in New Orleans The use of our Social Media platforms will be on full spectacle at the PVA Annual Convention at MariTrends 2019, which takes place January 17 – 20, 2019 in New Orleans. We will be posting live updates, infor- mation, videos and sharing pictures from all our events. All PVA’s official content will be identified with the “#MariTrends2019” tag. This hashtag is not just meant for following us; this hashtag is a tool for PVA members to post photos, videos, and share their experiences in all the sessions at the PVAAnnual Convention at MariTrends 2019. When you post a photo or video using our hashtag it will be available to see to our entire membership. That hashtag is the “password” to all things social media at this year’s biggest event for the passenger vessel industry. Membership Participation All Year Long While we are on the topic of sharing photos and videos, one of the strategic goals of PVA’s social media platforms is to promote all that is good in our By Zackery Reed, PV A Manager, Special Projects PVA’s Social Media Campaign: Designed to Promote Our Industry and Our Members PVA’s social media pages extol events, activities and member stories.