b'FOGHORNFOCUS:CONVENTION REVIEWoptimization. In his speech, he offeredPVA Past President Daveand used unconventional marketing advice to PVA members looking toAnderson leads a sessionstrategies to create awareness. One ensure that their marketing efforts areon fire fighting systems.tactic: wrapping rideshare drivers cars working to their best advantage.with a Visit Tampa Bay advertisement. Corradas underlying message is to Santiago Corrada, Visit Tampa Bay think outside the box to promote your Tampa Bays top tourism executive,business to travelers. Santiago Corrada, took to the stage on February 5 to speak on important travelNetworking Worksand tourism trends. His vibrant person- Along with all the educational op-ality engaged attendees as he explainedportunities throughout the day, the how his office has been able to increaseconvention offered multiple chances awareness and travel to Tampa in a2020 PVA Secretary- for PVA members to come together and state overshadowed by popular des- Treasurer Jim Swindlertalk. These moments have proven to be tinations like Miami, Orlando, Fortexplains Tier 4 emissionvaluable for many PVA members who Lauderdale, Daytona Beach and thestandards. have met operators who are willing Florida Keys. Corrada explained thatopen up about their business successes by reaching out to certain cold weatherand challenges. Longtime business re-markets to lure travelers, he has beenlationships and partnerships have been successful in growing the number offorged from these interactions. In fact, visitors to Tampa Bay. His office hasit is this type of professional network-identified cold-weather markets likeing that draws many members to the Boston, Toronto, and New York City,convention and to renew their PVA which offer nonstop flights to Tampa,membership. 12MARCH 2020FOGHORN'