26 JANUARY/FEBRUARY 2019 • FOGHORN FOGHORNFOCUS: SALES & MARKETING 2 TWO – Social Media Content For years, everyone has been touting the importance of promoting businesses through social media. Now, every business’s website has colorful logos of Facebook, Instagram, and Twitter sprinkled across their home page indicating the obligatory social media presence as required in today’s online marketplace. “Social media allows an operator to connect with their passengers as well as have their passengers share their experiences with their followers,” says Morgan Mooney, Fire Island Ferries of Bay Shore, NY. “Through these digital connections an operator is able to expand their reach, increase search engine optimization (SEO), and is a great way to advertise without spending a fortune, unlike traditional media.” There are so many questions about all these social media options! How often should you post? When should you do so? Who should be doing it? How can a business keep up with so many outlets? If it seems a little daunting, you’re certainly not alone. With the breakneck speed in which social media trends move, it’s like trying to navigate through a maze with continually shifting walls. But, there are ways to get your operation’s messages out to the people you want to connect with. +1 920.686.5117 firstname.lastname@example.org burgerboatcommercial.com Proudly built in the USA Refit & Repair Burger is recognized worldwide for quality custom vessels that provide years of dependable service. Quality Commercial Vessels... Built by Burger to Your Requirements • Aluminum and Steel Fabrication • Passenger Vessels • Water Taxis • Wind Farm Support Vessels • Crew Supply Vessels • Other Vessels to 260’ (80m) • Refit and Repair Services - Hull Plate Replacement - Exterior and Interior Coatings - Engine & Generator Repowers - All Vessel System Repairs - Interior Refresh Underconstruction 48’ (14.83m) Aluminum Cruiser See us at M ariTrends 2019 Jan 17-20, Booth 56 Fire Island Ferries optimizes its use of social media to reach passengers and prospective customers.